Is Miami becoming the next fashion capital?
Many brands are choosing to showcase their new collections in alternative cities rather than their original areas.
Dior Men’s Pre-Fall 2020 collection will also be held in Miami instead of Paris just 3 days before the Art Basel 2019. With the revival of Miami Fashion Week and Apparel Textile Sourcing trade shows, Miami has been the hot spot for the fashion industry. Attracting more than 202M fans in America’s Top 7 markets and gaining $6M total media value last season, Miami Fashion Week is an event to look out for!
Generating $1.43 Billion each year in economic impact, Miami is the 12th most important city in the world for the ultra-wealthy. From Art Basel to Fashion Weeks, the Florida city is drawing the attention of mega-brands. Is your brand ready to launch in Miami?