Within the scope of the seminar, the interaction of technology and digitalization with the fashion and textile sectors will be examined by case studies.
So how do the brands like Zara, H & M build their strategies in this direction? Is environmental protection a marketing strategy or a social responsibility? How are the new types of production, fabrics and designs that are brought by innovation shape the future of fashion? Did you wear a jacket made of bacteria to protect the environment and nature?
In the ‘Recycle is the New Black’ seminar we will examine the latest developments in the fashion industry in terms of sustainability and discuss all the questions above.
Activewear & Rise of Wearable Techs
While the trend of healthy living influenced many areas from our eating and drinking habits to our sports life, it also developed in the fashion sector and created a new category known as «activewear» or «athleisure». As technological fashion products and innovative fabrics stepped into the sector, we started wearing smart jewelry, watches and t-shirts that can measure our value. Activewear allow us to wear sports shoes and tights in everyday life, and even changed the clothing codes of most companies. For brands, a pair of yoga pants means an entry ticket to $ 350 million market.
How can brands succeed in getting a share of this market?
It will also illustrated what needs to be done to increase the design eye and vision.
Every piece in our wardrobe actually has a mathematics and a styling system that is determined 2 years in advance. We will talk about how trends are determined within the scope of the trend seminar, we will examine the trends of the next 2 years together and see the necessities of both men and women lockers!
TECHNICAL & BUSINESS TRAININGS
Although branding is a process that starts by revealing company DNA, it is a process that develops, evolves and transforms throughout the life of the brand. Within the scope of the training, what's and how's of branding will be transferred to the audience. The right and wrong examples of branding will be shared with the participants. At the same time, each participant will take the first step of creating their own brands by applying the brand compass. Branding training can be carried out in a few sessions from basic to advanced level.
The customer experience is very important in the agendas of fashion brands that aim to grow by 2022. In order to increase customer experience, companies make new decisions from product design to product presentation.
Within the scope of the seminar, we will explore new ways to increase customer experience in the fashion industry with examples.
When we look at the fashion sector, we observe that many brands can create new resources through brand extension and stretching strategy. Within the scope of the seminar, we will discuss the brand extension and stretching strategies of fashion brands and discuss their effects from design to management.
Especially in order to sell on a global scale, many brands open e-commerce sites or create accounts in «virtual market places». The increase in e-commerce has led to various regulations in our country and in the world. Within the scope of the training, examples of what manufacturers and brands should pay attention to in e-commerce will be explained.
At the time of the Great Recession (2008-12), we observe that today's billion-dollar brands such as Victoria Beckham, Prabal Gurung, Reformation, Altuzarra and Christian Siriano are established and survived. So what made them different? How do we create this difference for our own brand?
But how can we be positioned in travel retail?