Trainings

DISCOVER

INSPIRATIONAL SEMINARS

01.Industry 4.0 & Fashion
02.Sustainability & Fashion
03.Healthy Living Trend: Activewear & Rise of Wearable Techs
04.Social Responsibility & Fashion
05.Biotechnology & Fashion
06.Social Impact of Fashion
07.Is Your Mars Wardrobe Ready?
08.Cool Hunting
09.Trend Seminar
10.Fashion & Your Sector
01.
Industry 4.0
& Fashion
We are in the era of Industry 4.0. Today’s keywords are ‘Internet of Things’, artificial intelligence, 3D, block chain, disruptive technology and the systems that will help us to live in space. Without doubt, technology conquers all the sectors including textile and fashion. Nowadays in the fashion industry, we are talking about the collection developed by an artificial intelligence or the human leather bag collection created in a laboratory. Textile and fashion has been embracing technology since the day one and using law for protected the creations and discoveries in the field.
Within the scope of the seminar, the interaction of technology and digitalization with the fashion and textile sectors will be examined by case studies.
Apply
02.
Sustainability
& Fashion
One of the terms that we often hear recently is sustainability. The brands in almost every sector are trying to promote sustainability projects and they adopt ‘zero waste’ policies in production to reduce pollution in the world. The fashion industry, one of the leading sectors in the world responsible for pollution, is trying to repair the damage caused to the world by the environment-friendly projects and policies.
So how do the brands like Zara, H & M build their strategies in this direction? Is environmental protection a marketing strategy or a social responsibility? How are the new types of production, fabrics and designs that are brought by innovation shape the future of fashion? Did you wear a jacket made of bacteria to protect the environment and nature?
In the ‘Recycle is the New Black’ seminar we will examine the latest developments in the fashion industry in terms of sustainability and discuss all the questions above.
Apply
03.
Healthy Living Trend:
Activewear & Rise of Wearable Techs
One of the rising trends today is undoubtedly healthy living.
While the trend of healthy living influenced many areas from our eating and drinking habits to our sports life, it also developed in the fashion sector and created a new category known as «activewear» or «athleisure». As technological fashion products and innovative fabrics stepped into the sector, we started wearing smart jewelry, watches and t-shirts that can measure our value. Activewear allow us to wear sports shoes and tights in everyday life, and even changed the clothing codes of most companies. For brands, a pair of yoga pants means an entry ticket to $ 350 million market.
How can brands succeed in getting a share of this market?
Apply
04.
Social Responsibility & Fashion
Social responsibility is now a matter of importance for every company. Fashion brands make projects on a global scale and donate their profits to NGOs. Within the scope of the seminar, the social responsibility strategies of fashion brands will be examined in cases and it will be emphasized that social responsibility is an important step that should be taken in the consideration in the way of branding.
Apply
05.
Biotechnology & Fashion
The clothing industry is the second largest polluter in the world after oil. Today's fashion brands are setting up new projects and strategies for sustainability in order to reduce the damage they cause in nature and try to increase awareness on this issue. In addition, alternative solutions are tried to be found in interdisciplinary studies. The most interesting ones are happened in biology and genetics laboratories. Within the seminar, many innovative projects will be examined from the human leather jacket to the vest made of bacteria and the future of fashion will discussed.
Apply
06.
Social Impact of Fashion
In the business dynamics of the 21st century, we see that brands that able to see the big picture can make a difference and they are one step ahead of their competitors. Because Y and Z generations often make brand choices by looking at the reason why a brand exists, the projects it performs, its versatility and its power to combine points. Exactly for this reason, today's brands use fashion to bring to life innovative ideas in order to show that they are in the big picture. Fashion has now become a tool to reach audiences rather than portray certain styles.
Apply
07.
Is Your Mars Wardrobe Ready?
The idea of living in space is about to get real. Particularly in recent years, we are studying a lot of theory that we can build a colony in Mars. In this respect, entrepreneurs and fashion brands are also working on what to wear in space. However, the brands that use Mars as a marketing tool are already selling their clothing to customers around the world. And did you start to prepare your Mars wardrobe?
Apply
08.
Cool Hunting
In the 21st century, the impact of social media on society and brands is undeniably important. The way to reach new audiences is through social media and new trend tracking is carried out through social media rather than offices. Within the scope of the training, the sine qua non of the social media accounts will be transferred to the participants, how the trend tracking will be carried out via social media, which accounts should be followed and which tools should be used will be transferred to the participants.
It will also illustrated what needs to be done to increase the design eye and vision.
Apply
09.
Trend Seminar
When we wake up one morning, how do we see the same clothes and trends in all the showcases? Who sets the trends? So how do fashion brands know what to wear after exactly 2 years?
Every piece in our wardrobe actually has a mathematics and a styling system that is determined 2 years in advance. We will talk about how trends are determined within the scope of the trend seminar, we will examine the trends of the next 2 years together and see the necessities of both men and women lockers!
Apply
10.
Fashion & Your Sector
Brandcared organizes seminars on how each sector deals with fashion with the belief that it can show the big picture and how they can benefit from each other in marketing projects. For instance, case studies were conducted for Unilever brands Yumoş, Omo, Rinso on how detergent and fashion intersect. The topic of fashion and technology has been evaluated with Microsoft. Please contact us for learn how we can relate your sector with fashion.
Apply
DISCOVER

TECHNICAL & BUSINESS TRAININGS

01.Fashion Branding & Marketing
02.Customer Experience Design
03.Brand Extension & Stretching
04.Financial Literacy & Data Reading
05.Internationalisation
06.E-Commerce & Social Media & Law
07.Brand & Design Protection
08.Patents and Innovation Protection in Production Process
09.Agreements in Production and Distribution Process
10.Labor Law in Fashion
11.Data & Privacy Protection
12.Corporate Social Responsibility Development
13.Creativity Development & Motivation
14.How to be a Crisis-Resilient Brand?
15.Travel Retail
01.
Fashion Branding & Marketing
One of the ultimate goals of the companies is to be able to transfer their legacy to the next generation by branding.
Although branding is a process that starts by revealing company DNA, it is a process that develops, evolves and transforms throughout the life of the brand. Within the scope of the training, what's and how's of branding will be transferred to the audience. The right and wrong examples of branding will be shared with the participants. At the same time, each participant will take the first step of creating their own brands by applying the brand compass. Branding training can be carried out in a few sessions from basic to advanced level.
Apply
02.
Customer Experience Design
According to Walker's research company, customers will pay attention to their experience rather than the product when evaluating a brand by 2022. Therefore, in the coming years, the experience will replace the product's throne. So how will the brands in the fashion industry where the product is at the forefront provide experience? How much innovative experiences can fashion offer for its customers, especially in the technology generation?
The customer experience is very important in the agendas of fashion brands that aim to grow by 2022. In order to increase customer experience, companies make new decisions from product design to product presentation.
Within the scope of the seminar, we will explore new ways to increase customer experience in the fashion industry with examples.
Apply
03.
Brand Extension & Stretching
Many brands use the brand extension and stretching method when they want to change segments or to be positioned differently from their competitors. Thanks to this method, it makes a visionary progress by renewing its product range or by combining its know-how with other sectors.
When we look at the fashion sector, we observe that many brands can create new resources through brand extension and stretching strategy. Within the scope of the seminar, we will discuss the brand extension and stretching strategies of fashion brands and discuss their effects from design to management.
Apply
04.
Financial Literacy & Data Reading
One of the most important actions that companies need to take to ensure maximum efficiency is to periodically analyze their budgets. Accurately reading and analyzing the data obtained increases the profitability of the companies and helps them to set their targets more realistically. Within the scope of the training, how companies can make their own budget analysis, ways to increase their profitability with the right finance literacy will be explained.
Apply
05.
Internationalisation
One of the targets of companies that have reached certain saturation in the country is to grow abroad. However, it is vital to find the right channels to achieve this goal. Within the scope of the training, the ways of opening to abroad and the necessary actions will be shared with the participants. In addition, the state and private support and incentives that will be used will be transferred to the participants.
Apply
06.
E-Commerce & Social Media & Law
One of today's most effective sales channels is undoubtedly e-commerce and social media. Proper management of these channels can significantly increase profitability, and monitoring false dynamics can undermine brand reputation. Within the scope of the training, the things to be done in order to increase sales in e-commerce and social media will be conveyed to the participants and right and wrong examples will be shared with case studies.
Especially in order to sell on a global scale, many brands open e-commerce sites or create accounts in «virtual market places». The increase in e-commerce has led to various regulations in our country and in the world. Within the scope of the training, examples of what manufacturers and brands should pay attention to in e-commerce will be explained.
Apply
07.
Brand & Design Protection
In the fashion sector, one of the factors that reveal the difference of the brand is undoubtedly its design ability and its image. However, even if the brands sign the most innovative designs, if they do not protect their designs and brands properly, they become exposed to threats, the brand values are seriously damaged and lose the profit from the product. In this context, the methods of how brands can protect their brands and products legally will be given with the examples.
Apply
08.
Patents and Innovation Protection in Production Process
New types of production and innovative materials enable manufacturers to make a difference in their field and to be recognized globally. However, the only person who can legally benefit from the invention is the person who owns or is authorized to exercise this right. Therefore, it is very important to know how to protect the new techniques in the production process. Within the scope of the training, legal information will be shared and examples of patenting the invention will be given.
Apply
09.
Agreements in Production and Distribution Process
Certainly, contracts are an indispensable part of the business world in order to establish a sustainable business. Through the contracts, the rights of all parties to the contract are protected and a way of doing reliable business is opened. Within the scope of the training, the contracts frequently encountered during the production and distribution process and the items to be considered in these contracts will be discussed. Producers and brand owners will be made aware of what to do when they face such contracts.
Apply
10.
Labor Law in Fashion
Labor Law and regulations are determined in detail employee-employer relationship, workplace, occupational health and safety. Labor Law is necessary for the protection of the rights of employers and workers and prevention of any disputes that may arise. As in any sector, there may be conflicts between employer and worker in the fashion and textile industry. Within the scope of the training, the necessary information about labor law will be conveyed in order to prevent conflicts that may arise in the process of achieving sustainable competitive advantage and to maintain the balance of interest between the parties.
Apply
11.
Data & Privacy Protection
Within the scope of Data & Privacy Protection training, we provide an overview of privacy principles and regulations especially when it comes to e-commerce. We'll share the important points on not only for Turkey's regulations but also for EU and USA regulations. That's why if you've an international business, or you're planning to enter foreign markets, we're highly recommend this program.
Apply
12.
Corporate Social Responsibility Development
One of the most important marketing methods of today is collaboration. In particular, the projects carried out by brands from different sectors on social responsibility or sustainability support corporate social responsibility (CSS). However, the right partner, selection and content creation of these projects are very important for the social impact. Within the scope of this trainings, collaboration development strategies will be explained with cases.
Apply
13.
Creativity Development & Motivation
Developing motivation and creative thinking for team spirit is an important step in the growth of companies. A team that is motivated and whose creativity increases can easily overcome the problems and take the company culture one step further. In this context, creative thinking development techniques will be explained to the participants and the things that need to be done for motivation in the workplace will be shared with examples.
Apply
14.
How to be a Crisis-Resilient Brand?
Environmental, political and economic crises around the world are undoubtedly affecting the lifecycle of brands and products in all sectors. One of the terms that we often heard recently, the ’retail apocalypse‘ seems to shaking the fashion industry for a while. So how should brands be managed in such an environment? What didn't kill the brand makes it really stronger?
At the time of the Great Recession (2008-12), we observe that today's billion-dollar brands such as Victoria Beckham, Prabal Gurung, Reformation, Altuzarra and Christian Siriano are established and survived. So what made them different? How do we create this difference for our own brand?
Apply
15.
Travel Retail
Y and Z are traveling more than the previous generations. That’s why the fashion industry is developing new strategies and products to get the millennials ‘on the road’. When we examine the topic in terms of marketing, we see that the fashion brands take more places at the airports since the new shopping centers are airports. The Y and Z generations do not only use airports for flight, but also spend money for shopping. Brands like H & M and Primark launch special collections for travel retail such as eye masks, passport cases and neck pillows. Over the past two years in the fashion brands, eyewear collections increased by 217% and passport covers increased by 13%.
But how can we be positioned in travel retail?
Apply
DISCOVER

WORKSHOP SESSIONS

01.3D Printing & Fashion Atelier
02.Upcycling Atelier
03.Visual Merchandising & Window Dressing Atelier
04.Product Customization Atelier
05.Analysis Atelier: SWOT, PEST, Boston Matrix
01.
3D Printing & Fashion Atelier
Among the most popular applications in today's technologies, we find 3D technique. 3D, which we see applications in the fashion sector, is increasing its usage area on a global scale as one of the materials of the future. Within the scope of the workshop, the applications of the combination 3D with the fabric will be realized by listening the material types, usage limits and its properties.
Apply
02.
Upcycling Atelier
One of the steps of building a sustainable business is to create new products by using existing materials. The upcycling concept, which is one of the current trends and carried out by the fashion brands in workshops, both prevents the increase of environmental pollution, saves the producers and enables production to be in line with the purchase values of the new generation. The workshop will show you the ways to produce new models by upcycling for each product group.
Apply
03.
Visual Merchandising & Window Dressing Atelier
Within the scope of the workshop, the subtleties of the visual arrangement which will affect sales and marketing will be covered. Examples will be shown from Visual Merchandising trends to how the auxiliary products should be used alongside the main product in order to better sell the products. At the same time, the ways of stylizing a product will be shared with the participants.
Apply
04.
Product Customization Atelier
One of the ways to increase product sales is to add a personalization factor to the products. Today, many brands are realizing new strategies in this direction. Within the scope of the workshop, product customization will be made and what can be done to produce customizable products will be discussed.
Apply
05.
Analysis Atelier: SWOT, PEST, Boston Matrix
It is important for each brand to make a roadmap before deciding to produce which product, how many, and how. In this respect, every brand's SWOT analysis and Boston Matrix application on product basis stops unnecessary production, but helps to solve the problems related to the product and provides the right collection mathematics. The workshop will show how each company can make its own analysis.
Apply
With Brandcared, we learned the dynamics of the fashion sector in Unilever Meets Fashion at Soho House. We have done case studies and competitor analysis on how detergent and fashion combine. We also carried out a workshop. We thank them for this productive work.
Unilever
Şeyda Morran, Surf & New Platforms Manager
As Microsoft, we received Fashion & Tech training including Corporate Dresscodes seminar from Brandcared. We’re very pleased to recommend them.
Microsoft
Gökhan Tufan, Social Club Leader
We trained and received counseling by Brandcared for discovering new opportunities in fashion. We feel confident in recommending their services.
Kaft
Onur Dokuzkardeşler, Co-Founder & Head Designer
We work with Brandcared within the Changing Buying Habits & Trends training and consulting sessions at Turkish Exporters’ Assembly. They provide us valuable informations and it’s our pleasure to recommend them.
Turkish Exporters' Assembly
Özlem Güneş, EU Projects Department Manager

Previous Trainings

Defacto - Brand & Design Protection Training

Woolmark - Building a Sustainable Business

Turkish Home Textile Industrialists' and Businessmen's Association - BRITISH HOME TEXTILE MARKET CONSULTING & WORKSHOP -

Turkish Home Textile Industrialists' and Businessmen's Association - BRITISH HOME TEXTILE MARKET CONSULTING & WORKSHOP -

Turkish Exporters' Assembly - Changing Buying Habits & Trends (Shirt Cluster)

Cercle d'Orient - Fashion & Sustainability

Conrad - Fashion & Tech Seminar

Kaft - Trend & Tech Seminar

Cercle d'Orient - Biotechnology & Fashion

IED MADRID - Fashion & Tech Training

Microsoft - Fashion Hacks & Tech Seminar

Unilever - Fabric, Fashion & Detergant Seminar

Select your currency
USD Amerika Birleşik Devletleri (ABD) doları
en_USEN
tr_TRTR en_USEN