Brand Extension in Covid-19 Era
11 April 2021
News
Hop On Your LV Bicycle and Let's Ride!Brand extension is a marketing strategy where the company makes use of its existing established brand name for a new product...
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In Crypto Fashion and NFTs We Believe
22 March 2021
News
Gucci Believes in Crypto-FutureDigital trends are changing the future of fashion. The latest hypes in this trend are now blockchain, #NFT and cryptocurrencies. They are...
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Plus Size in Fashion: Strategy or Statement?
7 March 2021
News
Plus Size in Luxury: Strategy or Statement?According to the report published by Allied Market Research, plus size clothing market reached $480.99 billion in 2019. It is...
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Cosmetics Market Set to Witness Huge Growth
28 February 2021
News
Estée Lauder to Acquire Parent Company of The Ordinary at $2.2B ValuationSkincare and cosmetic industries grow their market values despite of the coronavirus pandemic. And...
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E-Sports, But Make It Fashion!
21 February 2021
News
E-Sports, But Make It Fashion!With the pandemic, the growth of e-sports has been positively affected and the global market of online games has grown rapidly.According to...
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Miami is the Next Big Thing For Fashion Entrepreneurs
14 February 2021
News
Miami is the Next Big Thing For Fashion Entrepreneurs and Accepting Bitcoins!Photo credit: Louis VuittonWith the rise of Art Basel-Miami, Miami Design District, Wynwood,...
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The Marriage Between Biotechnology & Fashion: Million Dollar Business
6 February 2021
News
The News of the Week: Adidas, Kering, Lululemon and Stella McCartney are for Vegan Leather
Photo credit: Bolt Threads & MyloWhile the fashion industry is in...
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Collaboration of Two Legends: Louis Vuitton x League of Legends
11 November 2019
News
Since its launch in 2009, the online multiplayer game, League of Legends has grown to become a global phenomenon and the most played e-game in the world! Annually organizing the...
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It’s a Genius Strategy!
8 November 2019
News
Moncler is under our magnifying glass with its successful strategy which revived the brand.Chairman and Chief Executive, Remo Ruffini bought Moncler in 2003 when it was close...
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Is Miami becoming the next fashion capital?
8 November 2019
News
Is Miami becoming the next fashion capital?Many brands are choosing to showcase their new collections in alternative cities rather than their original areas.Dior Men’s...
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