Philip Kotler defines brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. Therefore, crypto brands should think their positioning in the market by analyzing their target customers, competitors and their capabilities.
After making crypto brand positioning in the crypto market, the name, mottos, keywords, hashtags and colors of the crypto branding should be decided. For example,
Brand persona for crypto companies refers to a set of human characteristics that are attributed to a crypto brand. With this way, we find the ideal targets for our crypto marketing.
If we think your crypto brand as a human, then you should answer these questions:
This is a influencer’s world,
But it wouldn’t be nothing, nothing without a brand or a value.
Crypto brand ambassadors represent the face of your company, of your beliefs, of your values. They are very important to increasing or decreasing your crypto brand image and values. If they do wrong in their personal lives, or say the wrong thing in the social media, it is immediately matched with your brand’s voice and affect your brand reputation. This can also be vice versa. Any good thing that they do regardless of your crypto brand, can be seen a positive outcome for you.
To give a couple of examples:
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Crypto brand awareness is the measure of how memorable and recognizable a brand is to its target audience. To be able to stay in the crypto economy, your brand should differentiate in terms of branding and marketing. If we give an example for this when we say fast food, directly McDonalds comes our minds. Or there is blue box with a turquoise color ton that reminds us immediately Tiffany & Co.
Crypto brands should build brand awareness and marketing strategies for all kind of audiences. It should be developed as a way that even the children should want to buy your coin when they become grown-ups and make money.
As an example,
The importance of social media for crypto businesses’ branding & marketing activities is no secret. Companies using Instagram, Twitter, Tiktok and other platforms could be the key for mass adaption. However social media strategy of crypto brands should be managed professionally resecting brand values and marketing strategies.
For crypto ecosystem top social media platform undoubtedly is Twitter & Discord. That’s why crypto companies should build their branding in these platforms professionally. Otherwise, it will definitely have negative impact on branding.
Sub-branding is essential in business structures when a main brand creates a subsidiary or secondary brand. Sub-brands can be created as an opportunity to create a difference, to reach a different audience, to start a new conversation and to build a new income source. It also reduces the risks of having only one brand. For crypto branding, companies often create new brands in their ecosystem for different functions.
Branded merchandise is any product that contains a name or a logo of a brand. These merchandises are very important for creating crypto brand loyalty, crypto brand visibility and generating extra income for our businesses. Also, while selling crypto brand merchandise, companies can use their cryptocurrencies as a payment method. This enables the real usage of their coins or tokens.
As an example,
The most important factor for merchandise is the quality of the product and the design. Cheap materials and sloppy designs will show your crypto brand cheap, too. This is why 360 degree branding is important. It gives your brand value consistency.
Last but definitely not least, the most important branding & marketing element is collaborations. Today, for crypto brand collaborations two or more businesses team up, create something unique and help each other grow in the process.
Collaboration for the same goal with exclusive strategies contributes brand image, brand values and brands’ targets.