After Facebook’s rebranding as Meta, the World came to realize that we are entering a brand new era. With e-games, avatars, NFTs fashion is born ready to be an important part of Metaverse!

Takashi Murakami x RTFKT

  • An NFT “Avatar Project” is coming from the collaboration of Takashi Murakami x RTFKT
  • The project is going to be a series of 20,000 digitally-generated 3-D “Avatars.”
  • The Avatars are going to include Takashi Murakami’s signature elements on their facial expressions such as their mouths and eyes.

  • Takashi Murakami has known for his collaborations with fashion brands such as Louis Vuitton, Off-White, Supreme, Crocs, Comme des Garçons. Takashi Murakami x RTFKT collaboration symbolises that we are at the gate of Metaverse Fashion Collaborations era. Can’t wait!

Nike In Metaverse

Sportswear giant filed four requests with the US Patent and Trademark Office on October 27 for ‘Virtual Goods’ trademarks in shoes, apparel and and related services for retail stores and entertainment.

The patents that @nike applied for contains “downloadable virtual goods” (in Class 9), “retail store services featuring virtual goods” (Class 35), and “entertainment services, namely, providing on-line, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys and accessories for use in virtual environments” (Class 41).

This move from Nike can be a strong sign about the brand’s strategy for entering #metaverse.



Balenciaga Is Officially the Hottest Luxury Brand in the World. But How?
The Lyst Index Q3 report for 2021 revealed that Balenciaga is currently the world’s hottest clothing company.
A part from brand’s successful strategies and collections, Parisian brand never stops driving the hype! Balenciaga took a dive into the metaverse and released digital items from accessories to clothing for Fortnite players.
At Paris Fashion Week, the brand aired a special episode of The Simpsons during its fashion show.
How this “hotness” is calculated? The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores.
The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.
As Brandcared we’re here to help taking your business to the next level on Metaverse. Our experts prepare globally your business in order toenter this virtual world to sell your products and discover new possibilities. Let’s find out what we can do for you, we’re just one click away! 




Photo credits: Takashi Murakami, RTFKT Studios, Balenciaga, Simpsons, Fortnite, Nike