CHRISTOPHER RAEBURN x AIRBNB

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CHRISTOPHER RAEBURN x AIRBNB

İngiliz tasarımcı Christopher Raeburn, Airbnb Experiences aracılığıyla bir stüdyo turu deneyimi başlattı.Rezervasyon yaptıran ziyaretçiler, tasarımcının Londra’daki Raeburn’s Hackney stüdyosunda özel bir tura katılacaklar. Aynı zamanda tasarımcının stüdyo arşivlerine ve atölyesine erişme şansları olacak ve kendi tişörtlerini tasarlayabilecekler. 40 £ fiyatında ve yaklaşık iki saat süren bu deneyim sonunda ziyaretçiler içeceklerini yudumlarken tasarımcıyla sohbet etme imkanı bulacaklar. Raeburn’un bu stratejisi tasarımın özünü göstermek ve müşteri deneyimi yaşatmak için mükemmel bir hamle. Stüdyoda aynı zamanda müşterilerin içeri girip markayla ilgili daha fazla bilgi edinebileceği Tanıtım Günleri de düzenleniyor. Airbnb ile gerçekleştirilen bu işbirliği ise modaya pek ilgi duymayacak, ancak deneyim arayanlardan acayip yeni ve beklenmeyen şeyler denemek isteyen yeni bir tüketici kitlesine ulaşmak için çok iyi bir yol. Raeburn x Airbnb işbirliği aynı zamanda markaların tüketiciyle doğrudan bağlantı kurmasının önemli bir örneği niteliğinde. Kristina Dimitrova tarafından yazılan bu yazı ilk önce ortağımız INTERLACED’de yayımlandı.

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CHRISTOPHER RAEBURN TEAMS UP WITH AIRBNB FOR STUDIO TOURS

The British designer Christopher Raeburn has launched a studio tour experience through Airbnb Experiences.Visitors who get a spot will take a private tour of Raeburn’s Hackney studio in London, led by the designer himself. They’ll have a chance to access the studio archives and atelier. Beyond the behind the scenes walk through, fashion lovers will get hands-on and design their own unique t-shirt. The experience, which costs £40 and lasts around two hours, will end with a toast to creativity in studio and a friendly discussion with the designer.This is a perfect move by Raeburn, for whom the core of design is rooted in sustainability and intelligent fashion. The studio already does Open Days where people can pop in and get to learn more about the brand. The team up with Airbnb is a great way to reach new type of consumers – people, who might not be necessarily very interested in fashion, but who are hungry experience-seekers, willing to try something new and unexpected. The partnership is also an example of the importance for brands to connect with consumers directly.This post written by Kristina Dimitrova first appeared on our partner, INTERLACED.

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CHRISTOPHER RAEBURN ÉQUIPE AVEC AIRBNB POUR DES VISITES DE STUDIO

Le designer britannique Christopher Raeburn a lancé une expérience de visite en studio à travers Airbnb Experiences.Les visiteurs qui auront une place feront une visite privée du studio Raeburn’s Hackney à Londres, dirigé par le designer lui-même. Ils auront l’occasion d’accéder aux archives et à l’atelier du studio. Au-delà des coulisses, les amateurs de mode trouveront leur propre t-shirt unique. L’expérience, qui coûte 40 £ et dure environ deux heures, se terminera par un toast à la créativité dans studio et une discussion amicale avec le concepteur.C’est un geste parfait de Raeburn, pour qui le noyau du design est enraciné dans la durabilité et la mode intelligente. Le studio organise déjà des Open Days où les gens peuvent s’imprégner et apprendre à mieux connaître la marque. L’association avec Airbnb est un excellent moyen d’atteindre un nouveau type de consommateurs – des gens qui ne sont pas forcément très intéressés par la mode, mais qui ont faim d’expérience et qui veulent essayer quelque chose de nouveau et d’inattendu. Le partenariat est également un exemple de l’importance pour les marques de se connecter directement avec les consommateurs.Cet article écrit par Kristina Dimitrova est apparu sur le site de notre partenaire, INTERLACED.

Website : http://interlaced.co/Twitter / Facebook / Instagram: @weareinterlacedAbout the author Kristina Dimitrova

Kristina is the founder of INTERLACED – a media and events platform highlighting the most innovative developments in fashion and technology. In 2015, INTERLACED hosted one of the fist fully-fledged fashion technology catwalk shows in London and in 2017 it took the format to Austin, TX for BDYHAXCON. Kristina often curates and speaks at industry events such as Wear It Berlin, Echo Dubai, Superhuman Summit and Avantex Paris, among others. She is also a jury and mentor for international fashion tech competitions, including Aarhus Walks on Water and The Festival of Curiosity.Personal twitter / instagram: @krissyxkdLinkedin: https://www.linkedin.com/in/kristinadimitrova